editing & writing
Give copy new life in order to compel, inspire and engage. Work collaboratively to assess grammar, word choice, story structure and flow, and tailor messaging to its intended audience. A collaborative process worth exploring when every word counts. Offer proofreading, and copy and substantive edits, as well as writing and rewriting services. The full Monty! Past clients include artists, graduate students, professionals, not-for-profits, publishing houses and government.
ideation & strategy
Take your concept to the next level. Develop a cohesive social media, content and business strategy to meet your project and overall goals. Design a plan for success. Delving into the creative process and getting to the crux of a challenge is one of my favourite pastimes. Together, we focus on the big picture and outline ways to achieve your objectives step-by-step. A collaborative and rewarding process that pays tenfold. Past clients include artists and not-for-profits.
Work together to further develop your next career or project aspiration. This is a collaborative process. I'm a very hands-on coach, and my aim is to empower and inspire. Explore new networks and avenues through a one-to-one partnership. Meet in person or online. Here's to a new future! Voted 2015 best career mentor by MOSAIC, an agency that helps newcomers settle in Canada.
Testimonials & Past clients
“Always a pleasure to work with, Anastasia not only has a sharp eye for detail but also a clear understanding of text’s intended target audience and a great sense of the aesthetic requirements of different media forms.”
“Anastasia did all that she could to help push me towards a new and better career path. I wouldn’t have my current job if I didn’t have a mentor like her.”
“Anastasia has an eagle eye for detail which makes her a weapon of mass destruction against typos and weird wording. I highly recommend her for anyone seeking high-quality editing work.”
“Anastasia helped me develop my website content and approach to gain new clients. She’s my ‘write’ hand for all things wordy.”
“Anastasia is an outstanding mentor for newcomers to Canada, giving of her time generously to help other professionals better integrate into the Canadian workforce. MOSAIC’s Workplace Connections Mentoring Program counts on the generosity of individuals like Anastasia to give guidance and support, and she has excelled at giving hope to new immigrants.”
“Anastasia Koutalianos has been a great help to me as a creative thinker, writer and editor. She inspired me to undertake new challenges that I was not able to see myself, challenges that moved my art in exciting directions. She has also been able to put my visual thoughts into verbal form. Anastasia is my business advisor and a voice of reason in many professional explorations.”
“Working with Anastasia on various projects over the years has actually improved my process and workflow. She has the ability to clearly plan a project management schedule, give and receive constructive feedback and facilitate the necessary steps towards well-executed deliverables. Anastasia challenges you to complete your goals, for that, I am forever grateful for her!”
“Working with Anastasia at Habitat for Humanity, I found her to be a very knowledgeable professional. She was a major part of our new store’s launch and her expertise contributed greatly to our successful opening. Her tireless enthusiasm makes her a pleasure to work with. Her new venture “Think Big Live Little” is a great example of her forward thinking and commitment to a better future.”
“Anastasia guided me through a very challenging career transition by reinvigorating my outdated resumes and career perspectives. I really appreciated that she didn’t hold back and understood my situation so well that she asked the tough questions I was afraid to ask myself. She empowered me to break through my comfort zone and regain the confidence to move forward personally and professionally.”
“As a new immigrant to Canada, I felt so confused when I first started exploring my professional life. I started losing confidence with the challenges I faced. Anastasia helped me adjust my compass and here I am after less than a year owning a media production company in Toronto and working on my first feature Canadian documentary, along with another one for Al Jazeera. It all started with a resume consulting session, yet the insights I got from my mentor were way beyond what any professional mentorship program could provide. It has been such an inspiring journey!”
“I heard great feedback regarding my personal statement during the interview trail, and ended up going to the top program on my list! I was very pleased with Anastasia’s work. If anyone asks for help I always send them her way.”
“More than an inspiring, dedicated and skillful mentor, Anastasia relentlessly connects me with amazing people like herself. The most awesome mentor I’ve ever known!”
“Anastasia brought expertise, passion and innovative thinking to the creation of our new website. Donating her time, she helped us envision a more attractive and effective website structure while also doing the hard work of producing the content. Her proactiveness, precise questions and recommendations have made this process a lot more interesting, efficient and exciting.”
“During my business strategy session with Anastasia, I was impressed by how quickly she was able to arrive at the heart of the issue, utterly ‘get it’ then proceed to come up with a host of innovative and relevant ideas and approaches. Her capacity for fast and creative thinking along with a deep wisdom and kindness make her the perfect fit for what she does. Her supportive and nonjudgmental nature provided a safe and welcoming environment that was conducive to exploration. I left our meeting with a bundle of workable concepts, a new sense of direction and a feeling of renewal. I highly recommend Anastasia as a choice business mentor and strategist.”
PAST ASSIGNMENTS & WRITING SAMPLES
Here are just a few past projects I’ve done. Click on each image below to read more.
I love strategy and bringing ideas, projects, events and campaigns to life. Along those lines, I developed non-profit Reconciliation Canada‘s social media marketing plan, prior to its walk for reconciliation in September 2013 with over 70,000 participants and the keynote speech by Dr. Bernice King, daughter of Dr. Luther King Jr. I also contributed to […]
I co-authored the cookbook From the Olive Grove: Mediterranean Cooking with Olive Oil (Arsenal Pulp Press, 2010) with my mother. The book consists of Greek family recipes—all made with olive oil—and 13 dishes by top chefs across Canada. We’ve sold over 3000 copies and received great reviews. I’m also working on two children’s book titles: Ocean Blue and A Tale of […]
I edit personal statements for graduate students and those applying to medical clinic and hospital residency programs. I love this work. It’s all about story and structure, and often told in less than a page. My approach is hands-on and begins with brainstorming and gathering content. Once I have a sense of the writer’s style, work history and […]
I present on various topics related to marketing, entrepreneurship, writing and mentorship. I am passionate about connection and community, and thoroughly enjoy working with a diversity of voices and clients. Past talks include: Social media marketing, YWCA Metro Vancouver Social media and enterprise marketing, Habitat for Humanity Greater Vancouver ReStore management team Organic food marketing, Fraser Valley […]
Print & Online Copy
I write and edit for all media, print and online. I thrive on the process, because it’s never just a website or a brochure—it’s a piece with a soul and an audience, and one that requires as much thought and creativity as any other detail or project. Writing is all about style, but even more, delivers the […]
For seven years, I was a research consultant within the (formerly known as) Department of Indian and Northern Affairs Canada. I produced reports for archive collections and court hearings on abuse claims pertaining to former Indian Residential Schools in Western Canada. Despite the heaviness of the subject matter, the work was soul-changing. I had the […]
Frequently Asked Questions
Question: Why should I hire an editor, writer or communications consultant?
Here's my take. Not everyone is an editor (or a writer for that matter), but we are all thinkers. An editor is skilled at taking language and tailoring it to an audience. That means, removing jargon, poorly crafted copy, and sounds good but huh sentences. An editor catches inconsistencies and problematic structure to strengthen your piece. A writer, gives it life. If you're working in-house, a consult might work well for you. As a team, learn best practices that will improve your messaging online and in print. Ultimately, it's about working together to make your voice clear (yes, I love plain language), concise and engaging. Sounds great but why hire an extra hand? You need an expert opinion, you're lost in terms of direction or structure, you want to improve the flow, your life counts on it. Whatever the reason may be, working with an editor, writer or consultant can give you insight and help you take your writing or concept to the next level.
Question: When should an editor, writer or consultant come into the picture?
This really depends on you and your project. Some writers love feedback and structure, and bring editors or consultants into the mix from the get go. Others would rather flush out their ideas, produce several drafts and have an editor tweak rather than iterate. Editors are invaluable additions at any stage of the game. Whereas, a writer or communication consultant should come join the team early on at the ideation stage. That way, through dialogue and engagement, we can create succinct action plans from the ground up, produce final outputs, or collaboratively strategize over the short and long term without too much backtracking.
Question: What should I expect from an editor and communications consultant?
Editing, writing, creating concepts and strategies...it's a collaborative process. So what should you expect? Dialogue, clear communication (and expectations), professionalism (deadlines!) and a few questions. Once we've established style, voice and scope, it's an exchange of ideas until, together, we strike gold. That not to say it's a time-consuming grueling experience. Not at all. Input is a definite from both ends, otherwise it's imposed ideas and strategic thinking. I see it more as a shared investment with a fabulous end product!
Question: What's the difference between proofreading and editing?
Proofreading is typically done at the final stages. It's a once over to ensure there are no spelling, reference or blatant errors. Simply put, you're proofing your proof before it goes to print. This is not the time for big changes. While editing is a more vast beast. It looks at grammar, word choice and sentence structure (copyediting), as well as story and flow (substantive editing). It involves a more thorough exploration of your text or manuscript and considers voice, tone, style and consistency.
Question: Copyediting versus substantive editing. What's the difference?
Tons. Copyediting includes editing for grammar, spelling and punctuation. It looks at consistency in style and facts, as well as language (Canadian versus American spelling), citations, captions and credit lines. Anything copy-oriented. While substantive (or structural) editing is all about content and structure, reorganizing and shuffling ideas or wording to create better flow. Looking at story and whether the message is hitting home. The two aren't necessarily islands and sometimes intertwine, depending on the work at hand.
Question: What do you edit and write?
Everything. While I'm a generalist, I have extensive experience in creative, marketing, report and legal writing. I edit and write to your brand, tone and voice. My portfolio includes: print/online copy, ad copy, cover letters, CVs, sponsorship packages, EPKs, proposals, media releases, reports, manuscripts, artistic/personal statements and more. Anything you write, I can edit. And vice versa.
Question: Who are your clients?
Everyone. Well, maybe not everyone, but I have a wide range of clients. I've work with small to medium-sized businesses, non-profits, advertising agencies, consulting firms, industry professionals, magazines, fellow writers and editors, artists, graduate students and more.
Question: What falls under ideation and strategy?
Lots. Ideation and strategy is a collaborative process. And can be many things, depending on your end goal. Whether you're an individual or an organization, it can include engagement and dialogue to flush out concepts and best practices. Or brainstorming and feedback sessions. Or nut and bolts strategy and action plans. More than anything, its tailored investigation into practical steps to improve your communication messaging and reach your final destination solo or as a team. In some ways, ideation and strategy is a meld of my editing, writing and mentorship services. Think of it as project management meets communication coaching.
Question: What does mentorship entail?
Question: Do you offer free consultations?
Yes. Send me a message outlining your project, deadline and the services needed, and I can provide you with an estimate and options going forward.
Question: What are your turnaround times?
This really depends on my present workload and what you want. That said, I never miss a deadline! Email me and we can discuss how I can help.
Question: What are your rates for editing, writing & ideation?
My rates vary per service and project, and are based on scope of work, skills required, final deliverables and deadline. I offer fixed and hourly rates but can adjust pricing to work within your budget. Please email me for a tailored quote.
Question: How much do you charge for personal statements?
I charge $200 per statement. This rate includes a consultation, Q&A and a two-round edit.
Question: How much do you charge for mentorship?
I offer monthly rates, starting at $150. Packages are customizable and typically include in-person meetings, weekly email check-ins and edits (up to 3 pages). For more information, shoot me an email.